.New Delhi: Boldfit, a direct-to-consumer (D2C) exercise brand has actually onboarded Indian cricketer KL Rahul as a company ambassador as well as a real estate investor in the provider, it shared with ETRetail.Without disclosing the exact percent of stake the cricketer has actually taken, the provider stated it is actually a substantial as well as critical investment.This cooperation targets to take advantage of KL's great level of popularity, specifically amongst young people and also physical fitness lovers, to expand Boldfit's dip untrained markets and demographics around India.Sharing concerning the company's development programs, Pallav Bihani, owner and also chief executive officer of the business pointed out, "Our experts are actually going all-in on increasing our activewear as well as shoes categories, which are actually set to redefine the fitness market. These sections are our potential development motors." Presently, fitness and also doing yoga extras steer most of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C label achieved an earnings of Rs 73 crore. With calculated projects and also this relationship, the label strives to get to an income of Rs five hundred crore through FY26. Established in 2018, it currently provides over 1 crore customers annually and also intends to extend this range to 5 crore through this alliance. Additionally, it is boosting its own source chain structure to ensure prompt delivery and constant product availability.Looking ahead, the D2C start-up expects a spurt in on-line visitor traffic, social networking sites engagement, and also higher purchases around our main categories.
Published On Aug 1, 2024 at 10:46 PM IST.
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